The Secret to Success From the Bra Industry Disruptor: Megan Grassell of Yellowberry - Grace Home Design
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The Secret to Success From the Bra Industry Disruptor: Megan Grassell of Yellowberry

Entrepreneurs In Jackson Hole

The Secret to Success From the Bra Industry Disruptor: Megan Grassell of Yellowberry

A couple of weeks ago, I announced that Life’s Too Short for Beige would be switching things up a bit and expanding to include the voices of some of the women in my life who are living WAY outside the beige box to learn their secret to success.

First, my PR Manager and friend, Kate Bailey shared the journey of designing her beautiful apartment. This week, we are bringing you the story and inspiration behind a smart, talented and innovative young woman named Megan Grassell.

After founding her company Yellowberry at the ripe old age of 17, Megan is now a 20 year old with a full retail line of bras and clothing for tweens and teens. We hear a lot about “disruptive solutions” in the tech world dreamed up by think tanks and groups of Harvard grads, but this young woman is from a small town in Wyoming who relied on her own experience to create something totally unique in the world.

Yes she is young, but I think her story will inspire you (and maybe your kids) to get out and discover what you can do to change the world.


Hi Everyone!

secret to success

My name is Megan Grassell, and I am the Founder/CEO of Yellowberry, the brand I started as a 17-year-old junior in high school after I took my younger sister shopping to buy her first bras. I realized that there weren’t any great options for girls her age (tween). So, I decided that I would find a way to make them myself. Three years later, my company has grown significantly and our line has expanded beyond just bras.

Yellowberry’s Mission

secret to success

Since the beginning of Yellowberry, my vision for the company has remained the same. I want to change the way girls buy bras. Let’s face it…the first time we buy a bra is always an incredibly awkward, dreaded or embarrassing experience. But with Yellowberry, it’s not. We’ve built a brand and a product that makes it exciting, something to look forward to, paired with a process that is simple and fun.

Startup Life

secret to success

My favorite part of working in a startup, particularly Yellowberry, is every day is different. Sometimes we are focused on launching a new product, negotiating costs with our manufacturers, raising money, hiring new people, making improvements to the website, or simply trying to keep up with getting all of the weekend orders out (which, by the way, is my absolute most favorite problem to have!).

As a young woman starting her first company, I have also been eager to seek mentors and advice along the way. I want to soak up as much information as I can from people that are seasoned, have experience, and are willing to share what they’ve learned.

I love my team, and have so much respect for each of them. I get to learn from them their knowledge and their skills.  It’s exciting to have an amazing group of smart and talented women to work with each day.

What Does Work Life Balance for a 20-Something Look Like?

secret to success

In terms of myself and being mindful in some type of work/life balance, I would say that I am still working on finding the right mix! I do think that a certain amount of routine at home helps me keep myself more organized and set-up to work very hard with fewer distractions. I am an early to bed, early to rise type of person and love the very early mornings, as it is my most productive time of the day.

I recently have been running more often in the mornings as well, which starts the day off with lots of energy and good intention. I am mindful of the way I dress and how I present myself, as I’m also presenting the Yellowberry brand.

Megan’s Style

I love Madewell and Zara for basics that are great both to wear to work and feel very put together. Classic colors and styles are my favorite, because they’re always in. I don’t wear a ton of makeup, but recently found my newest (and first) go-to lipstick. It’s by MAC, and I think part of the reason I love it is because the shade is called Brave.

Overall, running a business and working with a startup is intense. It’s exhilarating, terrifying, and so unbelievably fulfilling I have a hard time seeing myself doing anything else. I learn so much more every day, and I am empowered to take that knowledge and move forward with it.

In short, absolutely love it.



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